Tidal Vision Selects RaaStr Channel Partner Services™ and RaaStr Demand Generation Services™ to Accelerate Sales Growth in New Markets.
Leading US Manufacturer of Chitosan to Expand in Agriculture Markets
SEATTLE, Wash. – RaaStr, a leader in providing revenue as a service solutions, announced that Tidal Vision, the only vertically integrated manufacturer of chitosan in North America, has selected RaaStr Channel Partner Services to accelerate growth in the agriculture market.
By applying specialist sales resources, consistent selling processes, and web-to-lead optimization, Tidal Vision will build new sales channels to increase market share and accelerate business outcomes.
Headquartered in Bellingham, Washington, Tidal Vision is one of the world’s leading manufacturers of chitosan chemistry solutions. Their mission is to create a positive and systemic environmental impact by making chitosan lower cost, more convenient, and better performing than synthetic chemicals.
With US production facilities on the west and east coasts, the company was looking for help from a trusted service provider to bring process expertise, sales acumen, and technical sales resources to expand its business using channels to reach the agriculture market.
The company needed a partner that could seamlessly and collaboratively integrate with existing sales and operations staff as well as company leadership in order to deliver excellence in execution while reducing revenue risk.
“Our mission is to create positive and systemic environmental impact by advancing chitosan chemistry solutions,” said Craig Kasberg, CEO, Tidal Vision. “We saw an opportunity to get traction faster in new markets by engaging a sales specialist firm to serve as a trusted advisor on strategy and execute seamlessly with our entire team.”
Tidal Vision selected RaaStr for its ability to help win more business efficiently and to integrate effectively with current teams and business systems. To provide lead qualification and opportunity management services, The company is using Channel Partner Services to help achieve sales targets reliably without the complexity of having to stand up and manage this function, which would have diverted resources from other areas.
To generate more quality leads and lower the cost of winning new customers, Tidal Vision will use RaaStr Demand Generation Services™. This service aligns marketing with sales by taking an outside-in approach starting with buyer personas. It covers content creation, search engine optimization, lead generation including account-based marketing, marketing automation, and CRM integration.
“We are excited to help Tidal Vision drive their vision for cost-effective chitosan chemistry solutions,“ said Chris Preston, President and Co-founder of RaaStr. “Manufacturing companies increasingly recognize the need to transform the sales function to thrive in a more competitive, dynamic market. Outsourcing part or all of the processes required to win new customers can create substantial strategic advantage now and into the future.”
For more information about RaaStr, visit www.getraas.com.
About Tidal Vision
With unmatched innovations and manufacturing capabilities in North America, Tidal Vision pushes the boundaries of what’s possible with advanced, ready-to-use chitosan solutions at a lower cost than the market has ever seen, while leading the industry in customization, quality, and consistency. Today, market-leading service providers of wastewater and stormwater treatment solutions, as well as suppliers to the agriculture and textile markets trust Tidal Vision to provide innovative, affordable, and timely access to chitosan solutions.