Summary
CDD Vault simplifies the complexity of pre-clinical trial drug discovery, so scientists can focus on the research, not data management. Trusted by 100s of top organizations, the solution breaks down silos by storing both biology and chemistry data in a single, flexible, and secure system. Customers free up more time for drug discovery and enable more real-time collaboration for their research team.
Challenge
Led by a seasoned marketing director with biotech industry experience, CCD Vault sought help implementing marketing initiatives to support the company’s rapid growth. The company faced a wide range of marketing challenges. Like many, the company needed specialized expertise and project management skills, but did not have the resources or time to build an internal team. Working with an outside agency gave the company a fresh perspective, while putting in place execution processes necessary to support growth.
Solution
CDD Vault turned to RaaStr for a staff augmentation solution to provide marketing expertise and project management support. The focus spanned website migration, webinar creation and demand generation, event planning and logistics, ad development and paid media, and social media execution. The marketing resource was an extension of the team, reported to the marketing director, and worked directly with other marketing and sales team members. This approach gave CDD Vault the flexibility to adjust diverse marketing initiatives and priorities quickly without the commitment of hiring full-time employees.
We needed a mix of project and technical program management expertise – and RaaStr got it done right.
Results
Using a data-driven approach to diagnose issues and refresh strategy, marketing’s contribution to the sales pipeline increased by more than 20 percent. New SEO-informed content positioned Apana as a leading expert in the water management category. Website traffic grew 50 percent. Outbound campaigns achieved a 42 percent open rate and a 10 percent click-through rate, respectively. A quarterly webinar cadence supported by a demand generation engine boosted support for the sales funnel.
About RaaStr – We take the pain out of driving growth with marketing that simply works. With tech-savvy expertise in demand generation, sales strategy, and revenue enablement, we create more Aha! moments for your current and future customers.
