Strategic use of contingent staffing is an excellent way to get more value from your marketing budget.
Contract-experienced marketers can create, manage, and deliver important projects that extend your team’s current capacity – and fill gaps and bring new skills.
What makes this option appealing for companies of all sizes is the ability to add resources without adding to full-time headcount.
Scenarios for contingent staff use
Your marketing team is executing strategy, but a constant stream of projects need to be done well. Perhaps you have a growing backlog of projects that require attention. Or your marketing team has gaps due to attrition or skills.
While some strategy may be necessary, the overwhelming focus is execution, such as:
- Execute marketing strategies and plans; ensure all marketing material supports brand strategies.
- Research, create, execute, and report on demand generation campaigns, including paid media.
- Track and manage trade shows and other events; make sure leads are routed appropriately.
- Analyze marketing campaigns to identify opportunities to improve outcomes.
- Create and manage development of marketing copy, content, and collateral.
- Manage all assigned projects to approved budgets.
Ultimately, the list depends on the size of your marketing organization and where help is needed the most.
Sound like a godsend?
Whether you are trying contractors to outsource marketing for the first time, or it’s your first time working with a particular agency, these are some key things you need to know:
Get clear on purpose
When things are hectic and your marketing is struggling to meet its goals, staffing may seem like a “use the batphone” moment.
While this may be true, don’t bring in contractors just for the sake of “doing something.” Be clear about what you really need from contract resources. That way, the agency can develop clear goals, objectives, and tasks. You’ll get a better talent fit as a result.
Don’t skim on support and guidance
Yes, contract marketing staff is different from your full-time staff. But don’t neglect things like orientation, onboarding, support, and integration.
Expert marketing contractors like us don’t need much training and will start delivering results quickly, but we still need to understand what makes your workplace and team dynamics tick.
Understand the impact on your workplace
Contract marketing staff can still impact core aspects of your workplace atmosphere and culture. A contractor that meshes well with your marketing will contribute positively to your workplace.
The reverse is true too. If this happens, we’ll find someone who is a better fit.
Extend your marketing team
If you are looking for standalone help with execution, or a complete solution with a mix of marketing resources, from generalists to specialists to project managers, we can help.
What are you waiting for? Contact us today.