Summary

Scope 5 is an award-winning software and consulting solutions provider that helps businesses with ESG reporting and data collection. Scope 5 allows companies to quantify their resource use and emissions while uncovering opportunities to reduce waste and resource use across their organization.

Challenge

Scope 5 was encountering several challenges with its marketing at the time. The company struggled to reach decision-makers and influencers in their target accounts and stay engaged with those who were not ready to purchase. At the same time, Scope 5 lacked the skills and resources internally to make progress. Compliance with new GDPR rules added complexity.

Solution

Scope 5 turned to RaaStr, a B2B agency, for fractional marketing leadership and execution support. After gaining new insight from customer interviews, the product message was refreshed to Sustainability Software for ESG Reporting and supported by three benefits: take charge of complex data, gain insight, and drive action. After collaborating on marketing strategy, the company implemented vital updates to improve user experience, content, SEO, and calls to action on the website. RaaStr developed and executed nurture email campaigns with A/B testing. Changes were made to Scope5.com to support GDPR compliance.

Results

These efforts led to a big jump in the number of new prospects, marketing-sourced new deals, and more visitors returning to the website for guidance and education. Emphasis on lead generation and successful nurture email campaigns improved engagement. Results consistently outperformed industry standards. Taken together, these efforts led to a significant increase in overall product touchpoints and booked meetings.

About RaaStr – We take the pain out of driving growth with marketing that simply works. With tech-savvy expertise in demand generation, sales strategy, and revenue enablement, we create more Aha! moments for your current and future customers.