Staff augmentation for marketing teams
Strategic use of contract staffing is an excellent way to get more value from your marketing budget. It’s even better when you have experienced marketers that manage, create, and deliver on important projects that exceed available marketing hours.
A key part of what makes marketing staffing attractive is that you’re bringing in extra execution capacity and expertise without adding to full-time headcount. Learn why staff augmentation is a proven path to scale.
When to use contingent staff for marketing?
Your marketing team has a strategic path, but there is a constant stream of projects that need to be done well. Most have to do with execution support, such as:
- Execute marketing strategies and plans; ensure all marketing material supports brand strategies.
- Research, create, execute, and report on demand generation campaigns, including paid media.
- Track and manage trade shows and other events; make sure leads are routed appropriately.
- Analyze marketing campaigns to identify opportunities to improve outcomes.
- Create and manage development of marketing copy, content, and collateral.
- Manage all assigned projects to approved budgets.
Ultimately, the list depends on the size of your marketing organization and where help is needed the most.
Sound like a godsend?
Whether you are trying contractors to outsource marketing for the first time, or it’s your first time working with a particular agency, these are some key things you need to know:
Have a clear purpose
When things are hectic and your marketing is struggling to meet its goals, staffing may seem like a “use the batphone” moment.
While this may be true, don’t bring in contractors just for the sake of “doing something”. Be clear about what you really need from contract resources. That way, the agency can develop clear goals, objectives, and tasks. You’ll get a better talent fit as a result.
Contractors still need support and guidance
Yes, contract marketing staff is different from your full-time staff. But don’t neglect things like orientation, onboarding, support, and integration.
Expert marketing contractors like us don’t need much training and will start delivering results quickly, but we still need to understand what makes your workplace and team dynamics tick.
Contractors’ impact on your workplace
Contract marketing staff can still impact core aspects of your workplace atmosphere and culture. A contractor that meshes well with your marketing will contribute positively to your workplace. The reverse is true too. If this happens, we’ll find someone who is a better fit.
Get the best marketing staffing for your needs
If you are looking for standalone help with execution, or a complete solution with a mix of marketing resources, from generalists to specialists to project managers, we can help.
What are you waiting for? Contact us today.
