Your B2B buyers live in a digital world that is here to stay.
Time spent online is growing by leaps and bounds. As customer engagement shifts increasingly to the digital world, your competitors are racing to do the same. Our outsourced marketing team steps in to lend a hand.
We start by using data to identify and understand the audience for your product or service. Then we develop marketing strategies to meet them where they are and move them down the sales funnel, from generating brand awareness to driving qualified leads.
Don’t take our word for it.
74% of B2B buyers do half their research online before making a decision, according to Forrester research.
Product Marketing
Even a great product needs help to lift off. Before you can hope to sell, you need to nail the fundamentals – what makes your products or services right for customers? You need the core assets to enable your sales and demand generation teams.
Our experts work with you to cover all the bases:
Lead Generation
If product marketing is the blueprint, then lead generation is the aesthetic to attract new customers. Yes, brand awareness is vital. But knowing you exist won’t close the deal. Sticky engagement across multiple channels and touchpoints is a must.
Our experts extend your team to help you amp impact:
Messaging
We help you gather the info and insight to turn your assumptions into an educated hypothesis. Customer feedback and sussing out the competition are gold dust.
Content Marketing
We research, produce, optimize, and distribute high-quality content that drives awareness and results in qualified leads. Email marketing is used to nurture leads.
Personas
We work with you to identify your personas, create the ideal customer profile, then shape the customer journey and communications.
SEO
We identify keywords used to find products and services, optimize your website and content, and create new content designed to rank and convert web traffic into leads.
Collateral
We assist you in creating the core sales enablement and training content. Now you can activate your sales teams to connect with and engage your future customers.
Media
With paid search, we match potential customers with ads for products or services. With paid social, we target specific audiences likely interested in your offering.
Product Marketing
Even a great product needs help to lift off. Before you can hope to sell, you need to nail the fundamentals – what makes your products or services right for customers? You need the core assets to enable your sales and demand generation teams.
Our experts work with you to cover all the bases:
Messaging
We help you gather the info and insight to turn your assumptions into an educated hypothesis. Customer feedback and sussing out the competition are gold dust.
Personas
We work with you to identify your personas, create the ideal customer profile, then shape the customer journey and communications.
Collateral
We assist you in creating the core sales enablement and training content. Now you can activate your sales teams to connect with and engage your future customers.
Lead Generation
If product marketing is the blueprint, then lead generation is the aesthetic to attract new customers. Yes, brand awareness is vital. But knowing you exist won’t close the deal. Sticky engagement across multiple channels and touchpoints is a must.
Our experts extend your team to help you amp impact:
Content Marketing
We research, produce, optimize, and distribute high-quality content that drives awareness and results in qualified leads. Email marketing is used to nurture leads.
SEO
We identify keywords used to find products and services, optimize your website and content, and create new content designed to rank and convert web traffic into leads.
Media
With paid search, we match potential customers with ads for products or services. With paid social, we target specific audiences likely interested in your offering.
Discover our approach to marketing with impact.
Solutions with impact. Here’s what our clients have to say.
“RaaStr gives us rapid access to the specialist resources we need to put our marketing dollars to highest and best use.
Matt Rose
Apana CEO