A sales playbook is crucial for rep productivity and performance

Your sales team needs best practices at their fingertips. New hires need a sales playbook to ramp up faster with direct access to messaging and tools. Sales managers eliminate variability from the equation – remove any barriers for repeatable, scalable processes.

Bring it altogether in one place

If the content exists but it hard to find, we’ll pull everything together to create a document engineered for everyday use. We identify the content you’re missing and work with you to create it. Now your reps have what they need to perform.

See how we build it

Zero in on essentials to move the needle

Our sales playbook has everything a winning sales strategy demands.

Master the basics.

New hires learn quickly with information about the company, product or service, sales territories, selling process, and enablement tools like CRM. We cover price points, use cases, and related industries or verticals too.

Target the right buyers.

We describe the ideal customer profile including buyer personas. Not only is this necessary for reps to build relevant prospect lists, but it’s also critical to mastering the right messaging, delivered at the right moment, in the right way.

Work the process.

There’s a lot to this, including getting comfortable with qualification criteria and understanding when “fit” doesn’t exist so time isn’t wasted. We spell out the mechanics of omni-channel outreach – content, timing, frequency, and duration.